I've always been the visionary/day dreaming type, and I love to share my thoughts with other people. I think aloud. I'm strong in the arts, and I aspire to combine my career with them someday. This is what I hope to do with my website, targeted at young digital artists. My demographic is 18-25, majority female women. The career range is varied, though a good portion are in the arts. They all draw as a hobby, though, and are usually involved in fandom culture.
Because this is a website, members can join for free. I may make a premium option, though, allowing more features and customization to those who pay a reasonable monthly fee. I believe selling advertising spaces would be pretty easy, since any nerdy/artsy company would find a fantastic audience within my demographic.
I feel really lucky that I've found this niche audience. It's been neglected by most major art websites, so by catering specifically to them and ONLY to them I already have set myself apart.
The website I'm working on is for an audience that I've been apart of since I was 15. This community has literally helped shape who I've become, so I feel strongly about this. Since giving back to the community is definitely one of my motivations, the making money aspect of this is a bit weak compared to the other elements. Setting this website apart from other alternatives and having its appeal outweigh switching costs will also be my greatest struggle.
So I am taking this class more for gaining general knowledge in entrepreneurship than for actually making an idea come to life. That being said, I really enjoy seeing students like you who are pursuing their ideas and making them a reality. I am very excited to see your opportunity play out- you are very passionate about your solution to a problem that is so personal to you! Very inspiring!
ReplyDeleteHey there Haley! I fit exactly into your demographic in all aspects! Everyone tells me to pursue digital art as a career because I love doing it so much, and I have very niche interests that would be hard to classify into tags of mainstream fandoms (such as how Deviantart does). I can tell you firsthand that catering to this audience is a good idea. I’d love to see some of your art sometime!
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